Brand Collateral | Print & Digital Marketing | Education Service
YEAR:
2019
ROLE:
Graphic Designer
TOOLS:
Indesign, Illustrator and Photoshop
2019
Graphic Designer
Adobe Creative Suite
The Brief
Future Leaders Academy was a leadership development programme created by CEDEP for emerging professionals in the oil and gas industry. The programme required a suite of print and digital marketing materials that could communicate detailed information in a clear and engaging way while balancing a contemporary visual approach with the credibility expected of executive education.
Deliverables
Brochures • Registration Forms • Rollups • Email Signatures • Marketing Collateral
The Concept
The visual language was designed to make detailed programme information feel more accessible and engaging for a younger professional audience without losing the credibility associated with executive education. Through clean editorial layouts, structured typography and a bold blue and green palette, the system balanced clarity with a more contemporary tone. The resulting collateral remained adaptable across print and digital formats while maintaining a cohesive visual presence.