Brand Collateral | Print & Digital Marketing | Education Service
YEAR:
2019
ROLE:
Graphic Designer
TOOLS:
Adobe Creative Suite
2019
Graphic Designer
Adobe Creative Suite
Future Leaders Academy was a leadership development programme created by CEDEP for emerging professionals in the oil and gas industry. During my internship, I worked on a range of brand and marketing collateral including folded brochures, registration forms, rollups and email signatures designed for both print and digital platforms.
The client needed a visual system that could promote the new programme to younger industry professionals
while remaining aligned with CEDEP’s established brand guidelines. The challenge was to communicate detailed programme information in a way that felt clear, contemporary and engaging without losing the credibility expected from executive education.
Working under the direction of the art director at Ape Creative, I developed clean editorial layouts and structured typographic systems using a bold blue and green palette, minimalist typography and restrained imagery to balance professionalism with a more energetic tone. Using Adobe InDesign, I worked across editorial design, layout design and information hierarchy to ensure the collateral remained visually cohesive and adaptable across multiple formats
and touchpoints.